MESSAGING BRIEFS

 

We work with our clients to create messaging and positioning briefs that form the foundation for a family of consistent communications, ranging from press releases to technical white papers. Having a messaging brief for your product or initiative helps everyone speak with a consistent voice.

 

When we create messaging and positioning documents, it's not a cookbook exercise of getting all the stakeholders in a room and going through word-association exercises. It's a deep, collaborative effort where we gather opinions and perspectives and iterate with you to refine the document as ideas evolve.