SOLUTION BRIEFS

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In today's short-attention-span world, short solution briefs are a popular choice for clear and concise communication to targeted audiences. For example, a typical 4-page solution brief targeted at a technical decision-maker audience offers the business benefits and an at-a-glance summary on the first page. It delves into the technical supporting points and/or architecture on the interior two pages, and it concludes with a call to action for ordering and support, as well as recognition of your value as a provider. Shorter 2-page briefs can better target business decision makers. Or, targeted at a different audience, short 2-page briefs can provide the data sheet information your customers need to make a final purchasing decision.